Search results for "purchase intent"

• Consumers Spent $150B On In-App Purchases In 2024
  Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.
  January 22, 2025  Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
• Stand At Attention? Not Enough When It Comes To TV, Media Advertising
  According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
  October 17, 2024  Tags: advertising, attention, campaigns, intent, marketing, media, metrics, purchase intent, research, sales, television
• Consumers Face Obstacles To Making Decisions About Purchases
  Three quarters of consumers said they feel bombarded by advertising.
  May 7, 2024  Tags: cmmr, path to purchase, purchase intent, retail
• AI To Become 2023 Holiday Shopping Guide
  How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to using the technology for holiday shopping.
  August 30, 2023  Tags: ai, artificial intelligence, consumer, data, gifts, purchase intent, research, retail, sales, search
• The Fallout From Repetitive Ads Is Worse Than You Think
  Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
  July 21, 2023  Tags: ad serving, advertising, brand image, brands, broadcasting, consumer experience, digital, path to purchase, programmatic, purchase intent, research, streaming