Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an
expected $19 billion this year. Automotive advertising is projected to rise from its current doldrums to $192.6 million. BIA says this will be the largest increase since 2019.
Advertising a digital sales event on traditional media may not be as necessary.
Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
Daily impressions analysis shows local news programs outperforming six major streaming platforms.
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide between Google's YouTube and the major broadcasters becoming
Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital
media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the
Covid-impacted quarter of 2Q 2022."
Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
YouTube in September reached a platform high of 8% of total TV usage.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
S&P Kagan estimates 2023 will sink back 10% to around $22 billion in total U.S. TV station advertising. The report also suggests ad gains will trend lower in 2024 and 2026. For the entire broadcasting
industry, TV and radio ad revenue is estimated to grow 15% over 2018 to $3.49 billion for the 2022 midterm elections.
The number of U.S. households that watched traditional linear TV fell 0.1% from a year earlier.
The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media Dynamics. While broadcast and cable nets grew
similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively -- broadcast showed strength when it comes to prime-time 30-second commercials in terms of the
cost-per-thousand (CPM) viewers.
The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
African Americans make up 13% of the U.S. population, but Black-owned radio stations receive an average of only 2.8% of local commercial share.
How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing
of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a
broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
Broadcast and cable viewing continues to sink dramatically due to the growth of premium streaming TV, while live time viewed has remained virtually unchanged.
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
A growing number of consumers worldwide consider Google's video-sharing site YouTube to be similar to television.
The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households,
When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to
remain virtually unchanged, while broadcast networks will slip a bit.
The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Sellers also value trade shows, but tend to underestimate their role in creating a trusted relationship with buyers, a study finds.
Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way?
Driving this high estimate is the use of Facebook as a fundraising tool.