Amazon Focuses On Cable Ads While Target Leads On Broadcast

  • by March 11, 2022

The end of the holiday season wasn’t an occasion for major retailers to disappear from the airwaves. Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.

Amazon aired almost 89,000 spots on local …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications