YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse

by Karlene Lukovitz , October 25, 2022

We all know that kids heavily influence their parents’ purchases. And when it comes to influencing the kids themselves, it seems that nothing beats YouTube.

Or so confirms the latest survey of kids and their parents conducted by COPPA-certified YouTube ad platform Precise TV and kids’ research firm Giraffe Insights. …

advertising, broadcasting, children, gaming, metaverse, research, social media, streaming, subscriptions, svod, television, video, youtube

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.