AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
- by Wayne Friedman , January 31, 2022
Advertising video-on-demand spending will help boost overall U.S. TV spending in 2022 -- estimated to rise 6.4% to $86.4 billion, according to MoffettNathanson Research.
TV ad spending on AVOD platforms is estimated for growth of 43% to $11.2 billion, from $7.8 billion in 2021.
Local TV stations and local cable …
Wayne, you may want to redo that headline---it reads as if AVOD will get $86 billion in ad revenues.