AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst

Advertising video-on-demand spending will help boost overall U.S. TV spending in 2022 -- estimated to rise 6.4% to $86.4 billion, according to MoffettNathanson Research.

TV ad spending on AVOD platforms is estimated for growth of 43% to $11.2 billion, from $7.8 billion in 2021.

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1 comment about "AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst".
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  1. Ed Papazian from Media Dynamics Inc, February 4, 2022 at 10:15 a.m.

    Wayne, you may want to redo that headline---it reads as if AVOD will get $86 billion in ad revenues.

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