Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach Crashes
- by Wayne Friedman , March 24, 2022
Adding to issues in linear TV reach, non-live scripted and unscripted broadcast and cable programming viewing continues to sink dramatically -- thanks to the growth of premium streaming TV usage.
Over the past 10 years, from 2011 to 2021, non-live programming has dropped by over 55% -- 3.7 billion minutes …
