TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X
- by Karlene Lukovitz @KLmarketdaily, June 7, 2023
Daily impressions generated by local broadcast news programming exceed those of programs on six leading streaming services by between eight and 12 times, according to a new analysis by the Television Bureau of Advertising (TVB).
The trade association’s analysis takes on data such as the monthly Nielsen report that has …
