Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "connected devices"
- While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
- More than half use their smart TVs as the primary device for streaming video.
- Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
- Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending.
- That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
- Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.
- Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.
- The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
- Half of adults watch daily on a mobile phone. And SVODs per household now average 3.9, finds Leichtman survey.
- People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.
- Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening retail stores to sell its metaverse hardware.
- More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
- The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
- Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
- Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
- Artificial intelligence-powered marketing technologies communicate with consumers and know what they want long before marketers do.
- Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them, per the latest Parks Associates research.
- The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
- Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
- The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services.
- Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual reality headsets and someday, augmented-reality glasses, according to "The New York Times."
- CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG.
- Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device.
- In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
- Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption.
- Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers like Apple and Google.
- Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19 pandemic.
- Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June 18 through June 25 this year.
- The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
