The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets
will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
Half of adults watch daily on a mobile phone. And SVODs per household now average 3.9, finds Leichtman survey.
People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.
Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening
retail stores to sell its metaverse hardware.
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
Artificial intelligence-powered marketing technologies communicate with consumers and know what they want long before marketers do.
Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms
available to them, per the latest Parks Associates research.
The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services.
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual reality headsets and someday, augmented-reality
glasses, according to "The New York Times."
CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG.
Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device.
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the
"connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption.
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers
like Apple and Google.
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and
streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June
18 through June 25 this year.
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR's and Edison
Research's "Smart Audio Report."
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, smartphones and connected TVs for work, school, or other activities
they would otherwise be doing out of their homes, an analysis of the first three weeks of the U.S. shutdown by Tapad finds.
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- and here are a few things marketers can do to
gain a deeper understanding.
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced
analytics in near real-time, ABI Research says.
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National Advertisers and
video marketplace company Innovid.