Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey

Marketers will build connections in 2022, but they might be different than what some expect. This year’s marketing predictions explore how the ascendance of digital experience is undermining long-standing assumptions about customer and employee roles, behaviors and values.

One of those “long-standing assumptions” explained in Gartner’s predictions for 2022 centers …

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