Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
- by Laurie Sullivan @lauriesullivan, April 13, 2023
Microsoft, which announced a partnership with Roku in December 2022, shared its analysis on the benefits of integrating connected television (CTV) with search advertising, and how it will work to increase performance for campaigns.
The research, released Thursday, aims to help marketers understand how TV streaming, native, and search advertisements …
