CIMM Developing Guide To Converged TV Measurement Providers
- by Karlene Lukovitz @KLmarketdaily, December 1, 2021
TheCoalition for Innovative Media Measurement (CIMM) announced it is developing a guide to converged TV measurement providers in the United States.
CIMM is working with The Project X Institute and TVRev on the guide, which aims to provide profiles and objective comparisons of the capabilities and services offered by …
