The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.
Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.
Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
Fifteen percent of streaming users borrow passwords, while 7% watch pirated shows or movies and 4% do both.
More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
Broadcast television held steady at about 20% of total viewing time among TV audiences.
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
Streaming services have to work harder for smaller subscriber gains, data indicate.
FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
Netflix is projected to retain a nearly 30M size advantage over the next-largest U.S.-based rival Amazon Prime Video.
Two out of three U.S. households are cord stackers, holding onto pay TV while adding streaming video services.
View time for streamers of all types declined in Q3, but FAST penetration rose 7%, versus 3% for streaming as a whole, reports Kantar EOD.
And two-thirds of these consumers reduced view time with other TV services.
Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max are taking a more profit-driven, balanced approach to content investment by genre.
Free Ad-Supported Television (FAST) services are making major gains, partly due to their ability to facilitate content discovery for viewers.
More targeted paid video-on-demand services saw 37% subscription CAGR in the past four years, versus 21% for increasingly mass-oriented premium services.
The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
Ad-supported services from Netflix and Disney+ have helped to increase viewing time of streaming video with commercial breaks.
A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
Overall, streamers saw an increase in cancels driven by viewers' perception that the time spent with a given service does not justify its cost.
A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.
Only 15% of people said they canceled a streaming service because there were too many ads.
Mixing ad-supported and no-ads plans based on specific services is the fastest-growing behavior, likely to soon become dominant, reports Antenna.
Three quarters of Netflix users ages 18-24 said they're very or somewhat likely to lose access to the streaming service.
Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.