Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "svod"
- Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020.
- SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
- Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
- FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
- While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey.
- Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds.
- Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
- Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.
- And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
- SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
- "Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video.
- The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
- With the last two major SVOD launches in the game as of Q4 2020, the U.S. market-share impacts of growing competition on Netflix and #2 Hulu are clear. But Netflix still has a not-so-secret weapon: extraordinary customer loyalty.
- Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million.
- Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integrations Report" to Madison Avenue some perspective, as well as a baseline to plan with.
- Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%.
- But Disney+ Hotstar's low sub pricing will also keep the streamer's global revenue down at about half of Netflix's, projects Digital TV Research.
- The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
- The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics.
- The average number of services used rose by two between April and October alone, and the churn rate for SVODs declined by eight percentage points between the third quarters of 2019 and 2020, according to new research.
- Researcher Parks Associates also reports that 78% of U.S. broadband households subscribe to at least one OTT service, up from 71% the previous year.
- Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research.
- Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and SVODs are to a significant degree not competing directly for the same audience.
- Amazon and Apple could gain ground on industry leader Netflix, according to one analyst, due to their staying power. "SVOD and given OTT products are not their core business [and] they may be willing to generate material losses in the video business," writes Jeffrey Wlodarczak, media analyst at Pivotal Research Group.
- Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, according to a just-released VAB survey.
- Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey.
- With 3.011 billion gross minutes viewed, the launch of the second season of Netflix original series "The Umbrella Academy" was by far the most-watched program on subscription video-on-demand (SVOD) services, according to a new weekly "Top 10" ranking released by Nielsen today. While Nielsen has long provided top tens for conventional TV series, the new service reflects the growing importance of SVOD services as an extension of the medium.
- In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
- People who consistently watch multiple hours of streamed content each week also watch many hours of broadcast and basic cable. But brands seeking mass-market reach these days may need to put AVODs in the mix, says TV data company Alphonso.
- Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.
