Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "svod"
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
- Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
- Netflix is projected to remain #1 by far, but Disney+ is projected to show the largest growth in sub revenues.
- A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
- Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
- Brand power measures how well a brand has built consumer interest in installing an app.
- Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
- Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
- Younger Gen-Zers tend to spend more time with user-generated content, but that proclivity diminishes as they age.
- Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.
- Viewers of live television are more likely than streaming audiences to express dissatisfaction with the ad load.
- While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV market. MoffettNathanson is lowering overall TV estimates for next year down 3.3% to $80.5 billion, and estimates national broadcast networks will be down 8% to $13.3 billion, with national TV cable networks 5% lower, local TV stations down 8%, local cable dropping 15% and syndication slipping 5%.
- Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
- Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey.
- Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
- Even when it comes to household income, U.S subscribers to ad-supported tiers are surprisingly similar to ad-free premium services subscribers, shows transactional data from Antenna.
- About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.
- Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
- Just 8% have actually engaged in the metaverse, and only a third of those have spent any money there. This survey shows inflation possibly jeopardizing paid streaming subs.
- Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.
- Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
- TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
- Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
- As more households sign up for streaming video, cable TV continues to lose subscribers.
- The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
- The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
- Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
- Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix.
- Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
- Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
