A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
Netflix is projected to remain #1 by far, but Disney+ is projected to show the largest growth in sub revenues.
A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
Brand power measures how well a brand has built consumer interest in installing an app.
Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
Younger Gen-Zers tend to spend more time with user-generated content, but that proclivity diminishes as they age.
Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.
Viewers of live television are more likely than streaming audiences to express dissatisfaction with the ad load.
While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV market. MoffettNathanson is lowering overall TV
estimates for next year down 3.3% to $80.5 billion, and estimates national broadcast networks will be down 8% to $13.3 billion, with national TV cable networks 5% lower, local TV stations down 8%,
local cable dropping 15% and syndication slipping 5%.
Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey.
Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
Even when it comes to household income, U.S subscribers to ad-supported tiers are surprisingly similar to ad-free premium services subscribers, shows transactional data from Antenna.
About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
Just 8% have actually engaged in the metaverse, and only a third of those have spent any money there. This survey shows inflation possibly jeopardizing paid streaming subs.
Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.
Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
As more households sign up for streaming video, cable TV continues to lose subscribers.
The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say
they're willing to pay to share accounts.
The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix.
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.