Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "svod"
- More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
- Broadcast television held steady at about 20% of total viewing time among TV audiences.
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
- The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
- Streaming services have to work harder for smaller subscriber gains, data indicate.
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
- What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
- Netflix is projected to retain a nearly 30M size advantage over the next-largest U.S.-based rival Amazon Prime Video.
- Two out of three U.S. households are cord stackers, holding onto pay TV while adding streaming video services.
- View time for streamers of all types declined in Q3, but FAST penetration rose 7%, versus 3% for streaming as a whole, reports Kantar EOD.
- And two-thirds of these consumers reduced view time with other TV services.
- Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max are taking a more profit-driven, balanced approach to content investment by genre.
- Free Ad-Supported Television (FAST) services are making major gains, partly due to their ability to facilitate content discovery for viewers.
- More targeted paid video-on-demand services saw 37% subscription CAGR in the past four years, versus 21% for increasingly mass-oriented premium services.
- The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital TV Research.
- Ad-supported services from Netflix and Disney+ have helped to increase viewing time of streaming video with commercial breaks.
- A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
- Overall, streamers saw an increase in cancels driven by viewers' perception that the time spent with a given service does not justify its cost.
- A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets.
- Only 15% of people said they canceled a streaming service because there were too many ads.
- Mixing ad-supported and no-ads plans based on specific services is the fastest-growing behavior, likely to soon become dominant, reports Antenna.
- Three quarters of Netflix users ages 18-24 said they're very or somewhat likely to lose access to the streaming service.
- Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
- Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
- Netflix has the widest reach in the United States with CTV app usage among 53% of households.
- The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used per household.
- Sentiment about the amount of advertising on Netflix likely is affected by people's experience with ad-free streaming.
- Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
