Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
Even as pay-TV subs decline, SVOD penetration is starting to be impacted by price hikes, free competitors, other factors, according to new research.
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I currently watch are available on streaming services."
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
Recent price hike shouldn't affect the video streaming service's popularity, says researcher Parks Associates.
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
Discovery+ and HBO Max have had less uptake for their ad-supported tiers, reflecting pricing and content decisions.
About a quarter of the viewers who watch Netflix said they don't pay for the streaming service.
Netflix and Amazon Prime Video are the only two services viewers of all ages are likely to say are indispensable.
As Netflix continues to seek growth in international markets, especially where competitive consumer entertainment pricing is very low, one key way to help it make subscriber gains would be with an
advertising option, according to one industry analyst.
Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
Disney+ will surpass Netflix by 2028, despite Netflix's addition of 60 million subs, per the latest projections from Digital TV Research.
SVOD accounted for 78% of the record $32.3 billion in home entertainment overall.
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to advertising.
Consumers tend to care about the content more than the platform that delivers it.
Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
Comcast and Disney spend the most on content, including scripted content and live sports.
Are SVOD subscription churn rates at 35% or even 44%? Actual transactions data from Antenna shared with Advanced TV Insider shows average U.S. churn at 6% in October--up just a half percentage point
from October 2020.
Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020.
SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media trends survey.
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds.
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.