Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
- by Wayne Friedman , August 23, 2023
Within a three-month period, U.S. streaming consumers have been increasingly “hopping” between premium streaming apps -- at a rate 143% higher versus five years ago, according to Aluma Insights.
Research from a survey of 1,769 users of streaming services shows that among all streamers, 65% of streaming subscribers hopping around …
