Commentary
Specialty SVODs' Sub Growth Outpaces Premium SVODs'
- by Karlene Lukovitz @KLmarketdaily, September 18, 2023
Smaller cable TV channels appear to have a shaky future in the wake of this week’s Disney/Charter deal, in which Charter Spectrum was allowed to drop Disney Junior, Disney XD, Freeform, FXM, FXX, Nat Geo Wild, and Nat Geo Mundo from its lineup.
But on the subscription-based video-on-demand (SVOD) side, …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
It almost never fails--- small things invariably grow at a much faster percentage rate than very large things---there's nothing remarkable about that. The real question is how many consumers use the smaller, more selective, services and how often--- is this enough to make them viable business propositions?