Commentary

Premium SVOD Subscribers Up 10.4% In 2024, Average Churn Moderating

by Wayne Friedman , Staff Writer, February 26, 2025

Premium U.S streaming platforms -- subscription video-on-demand (SVOD) -- grew 10.4% in 2024 versus the year before (26.5 million to a current total of just over 260 million, according to the subscription research platform Antenna.

Netflix has a 26% market share of all U.S. SVOD subscriptions -- 67.5 million, according …

research, streaming, subscriptions, svod, television

1 comment about "Premium SVOD Subscribers Up 10.4% In 2024, Average Churn Moderating".

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M Cohen from marshall cohen associates, February 26, 2025 at 2:35 p.m.
"While the total number of gross additions in 2024 exceeded that of cancellations -- at 173.3 million versus 147.8 million -- the rate of cancellations grew over the rate of gross additions the year before -- 15.8% versus 11.6%."

......when will these companies realize that they need to listen to and serve their customers? They are not satisfied.

And no, it is absolutely NOT "all about discovery." Yes, that is a big problem, and there are many, many other things that consumers have issues with. We talk with consumers. Let us know if we can help.
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