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Search results for "nielsen"
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.May 29, 2025 Tags: ad spending, advertising, automotive, cmmr, connected tv, digital, financial services, health care, influencer marketing, media measurement, nielsen, performance marketing, pharma, research, retail, technology, tourism, travel
- A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.May 21, 2025 Tags: ad spending, advertising, data, digital content, forecast, marketing/branding/advertising, media measurement, nielsen, ott, research, streaming, television, video
- The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.April 1, 2025 Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
- YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.March 31, 2025 Tags: avod, connected tv, fasts, media measurement, nielsen, research, revenue, streaming, svod, television, youtube
- Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.March 7, 2025 Tags: ad performance measurement, agency, biometrics, data, measurement, metrics, mixed media, nielsen, open source, performance marketing, research, saas, start-ups
- The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.January 28, 2025 Tags: advertising, marketing, media measurement, nielsen, ratings, research, super bowl, television
- If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.December 18, 2024 Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television
- Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns in streaming.August 30, 2024 Tags: advertising, content creators, media measurement, netflix, nielsen, research, streaming, television
- Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.May 23, 2024 Tags: advertising, espn, football, licensing, media measurement, nielsen, research, revenue, sports, sports rights, television, warnermedia
- Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts.
- Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.March 22, 2024 Tags: advertising, football, media measurement, nielsen, paramount+, peacock, promotion, research, sports, streaming, subscriptions, super bowl, television
- Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.March 12, 2024 Tags: academy awards, awards show, media buying, media measurement, movies, nielsen, ratings, research, revenue, television
- AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023. TNovember 6, 2023 Tags: ad buys, advertising, amc, cable tv, media buying, nielsen, ratings, research, revenue, streaming, television
- Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.October 31, 2023 Tags: ad optimization, advertising, audience measurement, big data, data, marketing, media buying, media planning, nielsen, research
- Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.September 14, 2023 Tags: advertising, audience measurement, management, media measurement, nielsen, personnel, research, television
- As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.July 27, 2023 Tags: advertising, data, management, media measurement, nielsen, research, television, video
- Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.July 26, 2023 Tags: branded content, cmmr, creative, inclusivity, influencer marketing, nielsen, social media
- There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective.
- The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.June 19, 2023 Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
- The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
- Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.May 1, 2023 Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
- The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.May 1, 2023 Tags: ad spending, advertising, agency, audience measurement, dsps, media measurement, nielsen, ratings, research, supply side platform, television, upfront
- Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.March 29, 2023 Tags: advertising, avod, cable tv, connected tv, forecast, media measurement, nielsen, ratings, research, revenue, television
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.March 7, 2023 Tags: advertising, analytics, audience measurement, data, entertainment, fox corp, management, media measurement, nielsen, research, sales, sports, streaming
- Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms.
- Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.January 25, 2023 Tags: advertising, amazon, customer experience, data, digital, ecommerce, iab, nielsen, research, retail, search, search marketing, television
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.January 8, 2023 Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.January 8, 2023 Tags: ad buys, advertising, audience measurement, media measurement, nbcuniversal, nielsen, olympics, ratings, research, super bowl, television, upfront
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.October 25, 2022 Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.