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Search results for "nielsen"
- Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.September 14, 2023 Tags: advertising, audience measurement, management, media measurement, nielsen, personnel, research, television
- As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.July 27, 2023 Tags: advertising, data, management, media measurement, nielsen, research, television, video
- Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.July 26, 2023 Tags: branded content, cmmr, creative, inclusivity, influencer marketing, nielsen, social media
- There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective.
- The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.June 19, 2023 Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
- The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
- Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.May 1, 2023 Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
- The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.May 1, 2023 Tags: ad spending, advertising, agency, audience measurement, dsps, media measurement, nielsen, ratings, research, supply side platform, television, upfront
- Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.March 29, 2023 Tags: advertising, avod, cable tv, connected tv, forecast, media measurement, nielsen, ratings, research, revenue, television
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.March 7, 2023 Tags: advertising, analytics, audience measurement, data, entertainment, fox corp, management, media measurement, nielsen, research, sales, sports, streaming
- Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms.
- Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.January 25, 2023 Tags: advertising, amazon, customer experience, data, digital, ecommerce, iab, nielsen, research, retail, search, search marketing, television
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.January 8, 2023 Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.January 8, 2023 Tags: ad buys, advertising, audience measurement, media measurement, nbcuniversal, nielsen, olympics, ratings, research, super bowl, television, upfront
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.October 25, 2022 Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
- Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.October 5, 2022 Tags: addressable tv, advanced tv, cmmr, connected tv, ctv, hispanics, media measurement, nielsen, ratings, streaming, television, video
- MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadcast was down 39% this past July, due to comparisons to July 2021. Looking over a two-year period, broadcast is down 18% in July.August 23, 2022 Tags: cable tv, cord-cutting, media measurement, nielsen, research, streaming, television
- The World Cup offers advertisers a chance to reach consumers including highly engaged soccer fans.
- Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen data.
- Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
- The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.May 6, 2022 Tags: 4as, ad buys, advertising, ana, media buying, media measurement, nielsen, regulation, research, television, upfront
- Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.April 26, 2022 Tags: audience measurement, cable tv, connected tv, data, data management, local media, media measurement, nielsen, research, smart tvs, streaming
- Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.April 22, 2022 Tags: ad targeting, advertising, audience measurement, audience targeting, digital, dynamic, media measurement, nielsen, performance marketing, research, snapchat, social media, targeting, tv
- The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc.April 15, 2022 Tags: advertising, conferences, digital, events, media measurement, nielsen, research, video
- "I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."April 14, 2022 Tags: advertising, audience measurement, conferences, data, media measurement, nielsen, ratings, research, television
- "Alternative currency is not just a question of research and methodology. It's about operationalizing it."April 14, 2022 Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
- AVODs are also attracting more diverse audiences than both traditional TV and SVODs.April 8, 2022 Tags: avod, live streaming, mvpd, nielsen, research, streaming, svod, television, vmvpd
- The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.April 7, 2022 Tags: avod, cmmr, connected devices, media measurement, nielsen, research, streaming, svod, television, video
- It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology developed by Comscore by the end of this quarter.February 22, 2022 Tags: ana, audience measurement, comscore, media measurement, nielsen, ratings, research, technology, television, upfront
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.