Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "nielsen"
- If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
- Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns in streaming.
- Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.
- Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts.
- Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
- Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.
- AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023. T
- Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
- Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.
- As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.
- Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.
- There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective.
- The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
- The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
- Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
- The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
- Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
- Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms.
- Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
- Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
- MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadcast was down 39% this past July, due to comparisons to July 2021. Looking over a two-year period, broadcast is down 18% in July.
- The World Cup offers advertisers a chance to reach consumers including highly engaged soccer fans.
- Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen data.
- Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
- The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.
