The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across
TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadcast was down 39% this past July, due to comparisons to July 2021. Looking over a two-year period, broadcast
is down 18% in July.
The World Cup offers advertisers a chance to reach consumers including highly engaged soccer fans.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate
Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc.
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
"Alternative currency is not just a question of research and methodology. It's about operationalizing it."
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology developed by Comscore by the end of this
Nielsen says "almost half of the TVs in U.S. homes today (44%) are no longer reliant on cable or satellite boxes for content" and finds there are an average of 2.3 TV sets in all U.S. TV homes --
around 286 million. Total TV households, as of November 2021, total 122.4 million.
The top 15 acquired programs on streaming platforms in 2021 averaged 19.62 billion minutes among persons two years of age and older.
Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representing BBO penetration.
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January.
"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions?
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers.
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all
U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement.
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement.