Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "sports rights"
- Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
- Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
- Docuseries are effective at introducing women audiences to a sport and its personalities.
- While Venu Sports is mired in litigation, some viewers are watching live sports on more established streaming services.
- Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.
- ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically accelerate.
- More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
- Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
- Near-total coverage of most NFL games would cost a consumer about $170 a month on average.
- Returning CEO Bob Iger's goal to put "more decision-making back in the hands of our creative teams and rationalize costs" reflects the decentralization in creative decision-making seen during much of Iger's original tenure as CEO from 2005-2020.
- Sports betting is seen as a key for future growth for TV networks, media companies, and professional sports leagues, to create greater engagement with TV viewers.
- The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
- Linear TV networks under the new company including TNT, TBS, CNN and now Discovery Channel, HGTV, Food Network, and Investigation Discovery, now comprise an estimated 49% of company revenue, MoffettNathanson Research says, looking at the companies' combined 2021 financial data.
