Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "netflix"
- Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
- But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at no cost anymore.
- Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
- Sentiment about the amount of advertising on Netflix likely is affected by people's experience with ad-free streaming.
- Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
- The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
- Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
- Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
- Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
- Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz Research study.
- In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during the month, according to research from measurement and analytics firm Antenna.
- Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to NewCasinos, which finds and compares new casinos.
- Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app Douyin is projected to up its share from 7% to 14%.
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
- TikTok bumps Netflix to #2, YouTube still #1.
- Netflix is moving its premium brand into the ad-supported world -- and that could mean trouble, says Jeffrey Wlodarczak, principal/senior analyst of Pivotal Research Group. It could cheapen the brand.
- Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.
- Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
- Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
- TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
- Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
- SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
- Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen data.
- A limited-sample survey's finding could actually be a positive indicator for Netflix.
- Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
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