Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at no cost anymore.
Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
Sentiment about the amount of advertising on Netflix likely is affected by people's experience with ad-free streaming.
Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company
estimated a total of 24 million global ad-supported subscribers.
A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz
In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during the month, according to research from measurement and analytics firm
Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to NewCasinos, which finds and
compares new casinos.
Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app Douyin is projected to up its share from 7% to 14%.
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
TikTok bumps Netflix to #2, YouTube still #1.
Netflix is moving its premium brand into the ad-supported world -- and that could mean trouble, says Jeffrey Wlodarczak, principal/senior analyst of Pivotal Research Group. It could cheapen the brand.
Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.
Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to
MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is
HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
A limited-sample survey's finding could actually be a positive indicator for Netflix.
Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
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