Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "netflix"
- A limited-sample survey's finding could actually be a positive indicator for Netflix.
- Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
- We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.
- In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention.
- "Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members," says Netflix COO and Chief Product Officer Greg Peters.
- The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
- Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
- "We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing in their current upfront discussions,' says MoffettNathanson senior research analyst Michael Nathanson.
- Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
- Study also underlines the benefits of bundling services, content to increase engagement, retention.
- The proportion of subscribers of three years' duration or longer who are cancelling is rising.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- Nearly half of U.S. homes (46%) with a broadband internet connection subscribed to four or more video streaming services at the end of the first quarter of 2021 (according to Parks Associates). That was up from 22% a year earlier. While I don't have the figures for 2002 yet, it's certainly well over 50%. With powerful and deep-pocketed competitors such Disney, WarnerMedia, Comcast, and Apple, bursting onto the streaming scene over the past two years, the fact that Netflix lost less than 1% of its subscribers in the past year (which would have been a mild gain had it not pulled out of Russia), and continues to dominate any list of the most viewed streaming series, should be seen as a remarkable accomplishment and a sign of ongoing strength. In this week's edition, I outline who the major contenders are for a post-Netflix dominance of the new Golden Age of television.
- Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
- A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
- The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD growth.
- A new survey indicates that Netflix fans might be more likely than fans of Amazon Prime Video or Hulu to stop sharing passwords if charged for that--but also more likely to cancel their accounts.
- As Netflix continues to seek growth in international markets, especially where competitive consumer entertainment pricing is very low, one key way to help it make subscriber gains would be with an advertising option, according to one industry analyst.
- Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research.
- Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
- TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to remain virtually unchanged, while broadcast networks will slip a bit.
- YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
- Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
- Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
- For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when the show ends, finds the latest Hub Entertainment study on content discovery and platform usage.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
- 83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
- The Kagan report projects $5.21 billion will be spent on originals -- around 38%. Previously, Netflix had told analysts it expected to spend $17 billion on content on a "cash basis."
- The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks. This, of course, hasn't really been true for several years. In the mid-2000s, premium and ad-supported cable networks started to overshadow the broadcast networks for some of the major Emmy awards. It is now primarily a showcase for HBO and streaming services, most notably Netflix (although other streamers are starting to catch up). Of the 102 major comedy and drama nominees in 2021 - best comedy, best drama, best limited series or movie, and the acting nominees in each category (the major awards viewers care most about) - nearly 40% were on Netflix or HBO. In this week's edition, I analyze the recent evolution of the Emmy Awards, and their implications for television.
