Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cloud computing"
- The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
- Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
- The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal."
- Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
- Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
- Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from a pick-up in advertising.
- Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use of third-party cookies.
- Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.
- Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay in touch with their customers as the COVID-19 outbreak worsens globally.
- Amazon and Microsoft researchers separately are working to develop solutions, using their internal resources and expertise in a variety of areas to stop the spread of COVID-19, but not-for-profits are also pushing to provide those in need with quick results.
- The 16 systems will bring together more than 330 petaflops, 775,000 CPU cores, 34,000 GPUs, and more to help researchers better understand COVID-19, its treatments and potential cures.
- "Ask the Cloud" allowed CTOs to ask all of their questions about the cloud to The Cloud itself, thus avoiding that whole fear-of-looking-dumb thing.
- The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.
- Cloud computing continues to make enterprise inroads, according to two recent Deloitte studies that shed light on business acceptance of cloud solutions and services. The vast majority of business executives who responded to the 2018 global outsourcing survey, 93%, say their organizations are adopting or considering the cloud.
- Sales and marketing teams are the biggest users of the cloud -- for analytics.
