Kantar Raises Ad Measurement Standards With Google Data Integration
- by Laurie Sullivan @lauriesullivan, February 4, 2021
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use of third-party cookies.
“While the industry quickly implements privacy legislation to protect consumers against breaches and privacy issues, those very actions make …
