Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google
Research with DeepMind.
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization with a combination of two
or more organizational structures, such as design, manufacturing, and retail.
The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers.
As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers need to know what to expect.
Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of
turning a profit?
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
"Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of
consumer choice.
Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report.
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on
search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives
retailers Google-quality search on their own digital properties.
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or
Yelp, had a greater impact due to reviews.
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial
judgments.