Physical Appearance Impacts Online Reviews, Cornell University Research Finds

by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2019

Two studies by Cornell University have found that attractive reviewers have more clout when it comes to swaying people with positive recommendations posted online. The research could have implications for marketers who are seeking to save people from making superficial judgments.

Among online shoppers, the studies found, 92% read online …