Email Tops Marketing Uses Of Artificial Intelligence, Study Finds

Email personalization is the top way companies use AI to improve customer satisfaction, according to AI-Powered Language: A New Era Of Enhanced Customer Engagement, a study released Monday by Persado, conducted by Coresight Research. 

Respondents to the survey listed these activities for AI: 

  • Email personalization — 77%
  • AI chatbots — …
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