While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives
retailers Google-quality search on their own digital properties.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
Campaign Monitor reports average open and click-through rates for several industries.
A PowerInbox study shows that most teens will click through to a relevant ad.
Microsoft's Bing search engine served child pornography and suggested additional search terms for illegal images, according to commissioned research.
It's not the whole story -- but refining lists has pushed open rates to nearly one in five.