To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives
retailers Google-quality search on their own digital properties.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
Campaign Monitor reports average open and click-through rates for several industries.
A PowerInbox study shows that most teens will click through to a relevant ad.
Microsoft's Bing search engine served child pornography and suggested additional search terms for illegal images, according to commissioned research.
It's not the whole story -- but refining lists has pushed open rates to nearly one in five.