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How Do You Rate? Email Performance Benchmarks By Industry

Maybe you should read this offsite before your boss gets a glimpse at it. Campaign Monitor has assembled email performance benchmarks for several industries.

First, the overview. Here are average metrics for all fields:

  • Open rate — 17.92%
  • Click-through rate — 2.69%
  • Unsubscribe rate — 0.17%
  • Click-to-open rate — 14.10% …
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