Commentary
How Do You Rate? Email Performance Benchmarks By Industry
- by Ray Schultz , Columnist, June 21, 2019
Maybe you should read this offsite before your boss gets a glimpse at it. Campaign Monitor has assembled email performance benchmarks for several industries.
First, the overview. Here are average metrics for all fields:
- Open rate — 17.92%
- Click-through rate — 2.69%
- Unsubscribe rate — 0.17%
- Click-to-open rate — 14.10% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
