Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "conversion cycle"
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
- The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
- Marketers say they are investing in technologies to speed up and customize interactions with customers.
- Like many hot DTCs, smart oven brand Tovala touches and re-touches consumers across every imaginable medium. But how do you stitch these disparate channel experiences to minimize friction in the customer journey and optimize these touchpoints to improve conversions? Tovala's Senior Director of Growth Engineering, Brian Krall, digs into Tovala's use of replay session analytics to better understand engagement trends, drop-off points, and conversion paths. What has the brand learned about using this toolset to smooth the journey for customers but also evaluate media performance and test new channels?
- SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often, according to the findings of a new report from the Association of National Advertisers.
- Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepare for the holidays.
- Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions.
- "Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad Science (IAS).
- CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
- Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
- Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email.
- By understanding the complete consumer journey - from exposure to conversion - brands not only effectively measure the ROI on their DOOH campaigns but can also convert DOOH creatives into successful creatives on other platforms. In this presentation, Adore Me's Manager of Brand Voice & CRM Strategy, Laylah Funk, discusses how DOOH has challenged brands like theirs to think differently about media across different channels, and how doing so has helped to optimize their attribution metrics.
