Search results for "mpbiscpg"

• The Evolving Practice of Consumer Engagement
  A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
  July 26, 2021  Tags: consumer, consumer experience, cpg, data, data management, data mining, data-targeting, engagement, innovation, mpbiscpg, personalization
• Avocados From Mexico Wins Super Bowl With 5 Pillars
  YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three years in a row.
  September 17, 2019  Tags: data, digital marketing, display, food, marketing, martech, metrics, mpbiscpg, sem, social media, super bowl, sxsw, web sites
• Jack Link's Beefs Up Media Buys; Awareness Jumps
  CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
  August 28, 2019  Tags: awareness, conversion cycle, cpg, digital, digital-out-of-home, food, geotargeting, health, media buying, mobile, mobile programmatic, mpbiscpg, out-of-home, sales, social media, video, web sites