Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and
67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the
relevance of information served up in ads and search queries.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted
Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited
to reading 300 per day.
A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best
Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
Most companies seek to break down data silos, Tamr reports.
Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent
bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their
search queries to publishers.
CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data.
A study by Razorfish and GWI examines how brands walk a fine line between respecting boundaries and creating authentic, personalized experiences, showing that one wrong move can be detrimental to
consumer trust in a brand.
NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms
and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for customer engagement and acquisition.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
Fabre-Hernoux says privileged access to the inside thinking about and application of some of the most powerful consumer data insights in the world prepared her to innovate the way Wavemaker and parent
GroupM handle it.
Data will take priority for nearly all enterprises in 2023, according to research from Tamr and Propeller Insights on top data challenges impacting business productivity and competitiveness in the
Almost two-thirds of data leaders said privacy concerns limit their ability to effectively use data, making less than 40% of their data usable.
In a dramatic industry move, Disney has ousted Bob Chapek as CEO and brought back Bob Iger to the role effective immediately. Disney made the announcement Sunday night.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's
cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels and platforms.