Search results for "data management"

• Hey There: Attention Metrics Stifled By Lack Of Resources
  Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
  November 21, 2023  Tags: ad optimization, advertising, attention, data, data management, digital, marketing, media measurement, metrics, mobile, research, revenue, search, social media, video, viewability
• Musk's Witty AI Chatbot Grok To Rival ChatGPT
  Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
  November 6, 2023  Tags: ai, amazon, artificial intelligence, automotive, data, data management, machine learning, marketing, media buying, microsoft, real-time, research, search, social networks, technology
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study
• Many Americans Still Don't Know What Companies Do With Their Data
  67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the relevance of information served up in ads and search queries.
  October 23, 2023  Tags: data, data management, digital, google, privacy, research, search, social media, trust-based marketing
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data
• Privacy, American-Style: Most People Are Worried, Republicans More Than Democrats
  Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
  October 18, 2023  Tags: artificial intelligence, cyber security, data, data management, email, government, politics, privacy, research
• AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
  Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
  October 17, 2023  Tags: advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking
• Why Retail Media Could Overtake Search
  More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
  August 21, 2023  Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
• Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
  Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
  August 10, 2023  Tags: ad blocking, ad buys, ad targeting, advertising, content, data, data management, digital, dynamic, media buying, new products, performance marketing, personalization, product placement, programmatic, programmatic tv, research, search, television, video, viewability
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• Where Ecommerce Implements Technical SEO/Schema
  Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
  August 1, 2023  Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
• Few Firms Are At High Levels Of Customer Understanding, Study Finds
  Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
  July 20, 2023  Tags: analytics, artificial intelligence, data, data management, email, innovation, machine learning, research, strategy, uk
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
• AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
  Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited to reading 300 per day.
  July 2, 2023  Tags: artificial intelligence, data, data management, keywords, research, search, twitter
• Analysis Compares Results To Find The Best Generative AI Model
  A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best response.
  June 21, 2023  Tags: artificial intelligence, bing, chat, chatbots, computers, content, data, data management, google, language, microsoft, privacy, research, science, search, seo, technology
• Fox Corp.'s Mulvihill Takes New Senior Research Role
  Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
  June 20, 2023  Tags: analytics, data, data management, entertainment, football, fox corp, management, personnel, research, sports, sports rights, strategy, television
• Firms Now Focused On Driving Value From Their Customer Data, Study Finds
  Most companies seek to break down data silos, Tamr reports.
  June 1, 2023  Tags: data, data management, email, metrics, research
• Corralling AI: Content Created By Bots Should Be Labeled
  Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
  May 31, 2023  Tags: artificial intelligence, canada, chatbots, data, data management, email, europe, non profit, regulation, research, technology
• Google's $23 Million Data Leakage Settlement Moves Forward
  A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
  May 26, 2023  Tags: data, data management, digital, google, legal, policy, privacy, research, search
• CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
  CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data.
  April 3, 2023  Tags: acr, audience measurement, connected tv, cross-device measurement, ctv, data, data management, media measurement, research, smart tvs, streaming, television
• Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
  A study by Razorfish and GWI examines how brands walk a fine line between respecting boundaries and creating authentic, personalized experiences, showing that one wrong move can be detrimental to consumer trust in a brand.
  March 23, 2023  Tags: advertising, brands, data, data management, digital, personalization, research, search, trust-based marketing
• How 2022 Trends Will Affect 2023 Advertising
  NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
  January 25, 2023  Tags: algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends
• Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
  With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for customer engagement and acquisition.
  January 23, 2023  Tags: cmo, data, data management, digital, integrated marketing, media buying, research, search
• Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
  Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
  January 19, 2023  Tags: canada, children, data, data management, digital, europe, france, google, internet, kids, privacy, research, search, tracking, uk, united kingdom
• Media All Star: Delphine Fabre-Hernoux
  Fabre-Hernoux says privileged access to the inside thinking about and application of some of the most powerful consumer data insights in the world prepared her to innovate the way Wavemaker and parent GroupM handle it.
  January 8, 2023  Tags: advertising, agency, analytics, awards, contextual advertising, data management, data-targeting, digital, media, research, targeting
• Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
  Data will take priority for nearly all enterprises in 2023, according to research from Tamr and Propeller Insights on top data challenges impacting business productivity and competitiveness in the market.
  December 27, 2022  Tags: advertising, analytics, data, data management, enterprise marketing, research, science, search
• Changing Privacy Rules Impair Data Analytics For Organizations
  Almost two-thirds of data leaders said privacy concerns limit their ability to effectively use data, making less than 40% of their data usable.
  December 12, 2022  Tags: cmmr, data, data management, data mining, privacy
• Shocking Disney Reversal: Iger Returns, Chapek Ousted
  In a dramatic industry move, Disney has ousted Bob Chapek as CEO and brought back Bob Iger to the role effective immediately. Disney made the announcement Sunday night.
  November 20, 2022  Tags: d2c, data management, disney, research
• Nielsen Rival iSpot Leads $16M Investment In TVision
  TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
  November 15, 2022  Tags: connected tv, data, data management, investments, media measurement, metrics, nbcuniversal, ratings, research, streaming, television, video
• CMOs Say Amount Of Marketing Data Is Overwhelming
  About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels and platforms.
  November 11, 2022  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing