Search results for "data management"

• Performance Media Takes Center Stage
  As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
  May 16, 2025  Tags: ad performance measurement, analytics, attribution, brand safety, d2c, data, data management, economy, media buying, media planning, performance marketing, research, upfront
• Influencer Platform Partners With Perplexity For Data-Driven Campaigns
  Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.
  May 13, 2025  Tags: apps, artificial intelligence, brand safety, content creators, data management, enterprise marketing, influencer marketing, marketing, media planning, partnership, programmatic, research, search, technology
• Microsoft: Open Public Government Data For AI Training
  Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
  May 9, 2025  Tags: ad buys, ad technology, ai, artificial intelligence, brand affinity technologies, china, data, data management, government, media, microsoft, policy, research, strategy, technology
• Working GenAI: Challenges Beset Brands Trying To Use It
  Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds.
  May 7, 2025  Tags: data, data management, email, generative ai, research
• Dizzying Dashboards: Executives Are Overwhelmed By Data
  Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
  May 5, 2025  Tags: data, data management, email, marketing, metrics, research, uk
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• CIMM To Assess Economic Impact Of New Ad Currencies
  The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
  April 1, 2025  Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
• Media Agency Of The Year: IPG Mediabrands
  "Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
  January 31, 2025  Tags: agency, agency of the year, awards, data, data management, generative ai, holding company, innovation, media, research, technology
• Gen AI's Marketing Power Relies On Quality Data
  A significant number of marketing leaders worldwide said they confront barriers toward realizing the full potential of harnessing data for insights.
  January 3, 2025  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, privacy, third-party data
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• AI Titans Go Nuclear
  Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  October 16, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• AI Predicts Next Words, Next Actions - Is It Worth Trillions?
  Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
  September 25, 2024  Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
• What A TikTok Ban Would Look Like
  Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.
  September 23, 2024  Tags: advertising, app store, apps, cause-related, china, data, data management, government, legal, regulation, research, social media, tiktok
• Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
  Most firms lack confidence in their email security defenses, OPSWAT reports.
  September 18, 2024  Tags: cyber security, data, data management, digital, email, internet security, malware, online fraud, phishing, research
• Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users
  More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
  September 6, 2024  Tags: data management, data sharing, entertainment, mvpd, research, streaming, subscriptions, svod, television, vmvpd
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• The New Flywheel In Omnicom's Ointment
  Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
  May 16, 2024  Tags: agency, artificial intelligence, china, data, data management, ecommerce, government, research
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Nielsen Congratulates Comscore
  The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
  March 20, 2024  Tags: audience measurement, big data, comscore, data, data management, media measurement, ratings, research, television
• Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
  The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp.
  March 5, 2024  Tags: agency, audience measurement, data, data management, media measurement, research
• Advertiser Demand To Drive Growth In Data Spending
  Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
  March 4, 2024  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, third-party data
• B2B Dare: The Ecommerce Hurdles And Tools For 2024
  Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
  February 13, 2024  Tags: artificial intelligence, b2b, customer experience, data, data management, ecommerce, email, europe, recommendations, research, uk
• Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
  Brands need to rethink how they collect first-party data, because consumers don't trust them.
  February 1, 2024  Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• Is AI Poised To Become A Top Carbon Culprit?
  Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
  December 14, 2023  Tags: ad performance measurement, ad serving, artificial intelligence, data, data management, decarbonization, energy, environment, language, media measurement, microsoft, research, sustainability, technology
• Hey There: Attention Metrics Stifled By Lack Of Resources
  Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
  November 21, 2023  Tags: ad optimization, advertising, attention, data, data management, digital, marketing, media measurement, metrics, mobile, research, revenue, search, social media, video, viewability
• Musk's Witty AI Chatbot Grok To Rival ChatGPT
  Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
  November 6, 2023  Tags: ai, amazon, artificial intelligence, automotive, data, data management, machine learning, marketing, media buying, microsoft, real-time, research, search, social networks, technology
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study