January 25, 2023
Nielsen Congratulates Comscore
- by Joe Mandese @mp_joemandese, March 20, 2024
Nearly a year after media research rival Comscore sided with Nielsen in a call to support the Media Rating Council's (MRC) accreditation process, Nielsen is congratulating Comscore for making it across that finish line first in terms of a Big Data measurement solution.
"Congratulations to Comscore, Inc. on receiving MRC …
Joe, I completely agree with Karthik....."The more accredited data there is in the marketplace the better it is for everyone -- buyers, sellers, viewers and all of us devoted to the science of audience measurement," Rao continued.....