Hey There: Attention Metrics Stifled By Lack Of Resources

by Laurie Sullivan @lauriesullivan, November 21, 2023

Data has confirmed that marketers recognize the significance of attention metrics, but opinions vary when it comes to how it should be used and for what type of media -- mainly because marketers lack the resources and the understanding to measure it.

Integral Ad Science partnered with YouGov to release …

ad optimization, advertising, attention, data, data management, digital, marketing, media measurement, metrics, mobile, research, revenue, search, social media, video, viewability

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Hey There: Attention Metrics Stifled By Lack Of Resources

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