After the spike in pandemic growth, consumers are redirecting some of their spend away from apps and back to activities like travel and restaurants.
About a third of U.S. consumers said friends and family helped them to learn about an app.
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.