Brands May Have An App For That, But Here's Why Consumers Don't Use It

by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022

Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections -- especially when so many consumers are deleting or ignoring them once they are downloaded to their mobile …