Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report
released by Sensor Tower.
About a third of U.S. consumers said friends and family helped them to learn about an app.
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.