Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "voice search"
- "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
- The chief marketing application is behavioral segmentation, Sprout Social reports.
- About a third of Americans now use voice assistants for purchasing. Siri is the dominant assistant used on mobile.
- Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
- While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof's Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they're proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.
- Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove them to make a purchase at a later time, according to a recent Adobe survey.
- The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation.
- Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years.
- There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR's and Edison Research's "Smart Audio Report."
- I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- and here are a few things marketers can do to gain a deeper understanding.
- The biggest barrier to adoption is educating consumers on how they can use the technology.
- Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
- During mid-August to mid-September, content heavily drove searches for upcoming Disney+ as well as Netflix and Amazon Prime Video, but price was the dominant search driver for Apple TV+.
- Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
- About 58.6% of online U.S. adults -- 148 million -- have some voice search experience and among smart speaker owners the adoption rate is 87.8%, according to the report.
- AI and machine learning should attract advertisers doing business with Google and Facebook to Amazon, but by 2020 Juniper expects that overall, AI will contribute to rising costs per ad. Demonstrating that better ad targeting can match current return on ad spend will become essential.
- Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase decisions.
- Several recent studies, including some expected to be released this week, suggest consumers aren't adopting voice technology as fast as previous reports suggest.
- Some 21% of those participating in a survey use voice search weekly, but 57% have never tried voice search technology, according to data released Wednesday. Publishers have questions that Google has yet to answer.
- A little more than half of Britons admit to showing poor manners when talking to their digital assistants, City AM reports. A survey by YouGov found that 55% have been rude to Siri, Alexa or Google and 7% admit this happens regularly.
- Google Home owners are more likely to order takeout food and groceries. Post-purchase changes in behavior are the most significant finding, with Google users showing the most changes.
- Consumers are trending toward using their voice to search for products, but few brands have incorporated a voice optimization strategy into marketing plans.
- Marketers supporting small and medium-sized businesses think Alexa has more potential than Siri for building voice campaigns and strategies that attract consumers.
- Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six percent use virtual assistants to play music or listen to podcasts, 56% use them to set an alarm or reminder, and 48% use them to receive updates.
- Consumers tend to believe what they see, not what they read, according to a new study.
- Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, albeit on a relatively small base. That is the top-line finding of the first-ever benchmark on the burgeoning category from media industry economists PQ Media. While smart technology currently represents just 0.7% of marketing expenditures, it expanded 393% to $340 million in 2018 and is projected to rise to $7.086 billion in 2023, according to PQ's just-released U.S. Smart Technology Forecast.
- Majority of U.S. adults who plan to buy a new car say the choice will be influenced by technologies included in car.
- Amazon's Alexa will continue to dominate next year as its share of the UK market slips from 68% to 63% and Google climbs to a 29.5% marketing share in smart speakers, eMarketer reports.
- Digitas has released a new report reinforcing the potential threat that virtual voice assistants represent to brands. The study found that 85% purchased the first option recommended to them on at least one occasion.
- According to new research reported on in Netimperative, two in three retailers intend to invest in machine learning this year, and just over half expect to up their game in voice search.
