Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices

by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2019

Juniper research forecasts Amazon’s advertising revenue will reach $40 billion by 2023 -- up 470% since 2018, driven by artificial intelligence and machine learning.

The tech should attract advertisers doing business today with Google and Facebook, but overall by 2020, Juniper expects AI will contribute to rising costs per ad. …