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Images Feed Search More Than Text, Study Finds
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2019
Consumers tend to believe what they see, not what they read, according to a new study.
Thirty-six percent of those responding to a study from Intent Lab have performed or used Visual Search -- the same rate as voice search.
The study by Intent Lab -- a research partnership between …
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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
Is it just a coincidence, or did PRIOR brand recognition play an important role?
Meant to post regarding Super Bowl ad recall.