Commentary
Voice Search, Purchases Have Taken Off, And Brands Need To Get On Board
- by Karlene Lukovitz @KLmarketdaily, June 30, 2022
Here are some attention-getting stats: Across the U.S., U.K. and Germany, 92% of voice assistant users are using the technology to search the web, and 40% do so regularly.
Even more notable, more than half of U.S. voice users are now using the technology to shop.
Those are findings from …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
