AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less
opaque manner than previously possible.
"Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health.
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem.
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts.
Twitter last week launched a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers found the
algorithm tended to exclude Black people and men.
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations.
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other.
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the
group will address based on feedback from industry participants.
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the
traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms.
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye.
Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results that might produce a
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual cookie targeting
and cross-site tracking. It almost seems like a step backward by stepping sideways to achieve its goal.
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows.
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an in-depth sentiment
analysis of every major speech delivered during the presidential conventions by WPP's SJR unit. The analysis shows the incumbent President generating the highest overall sentiment -- and index of 81
-- followed by five other GOP speakers (Dan Crenshaw, Ivanka Trump, Kim Reynolds, Kristi Noem and Mike Pence) before a DNC speaker ranks: Gabrielle Giffords with a sentiment index of 70.
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a website in search
results, and one in four consumers report feeling misled "often" or "always." During the holidays, there is typically a 20-30% increase in brand bidding as brands compete for the top spot.
Competitors, bad affiliates and other bad actors work to divert holiday shopping traffic their way, according to the report.
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.
Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context around
Algorithms' impact on the media marketplace is "more prevalent than people realize, although not nearly as prevalent as it will be soon."
Toyota set out to increase impressions for awareness, engagements for interest, and retargeting and lookalike audiences for decision and action.
By going after Google's search algorithm this week, Trump fails to understand how search queries work, and the fact that it is a reflection of his own personal search history. He might as well declare
a war on mirrors, because what he sees reflecting back at him is, in his own words, "BAD" and "fake."