IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
- by Laurie Sullivan @lauriesullivan, November 17, 2021
Consumers and policymakers have concerns about how artificial intelligence (AI), machine learning (ML) and the biases contained in algorithms might impact society.
Advertisers and publishers are concerned about exposure to risk, the ability to reach audiences, and the potential negative impact on reputation, sales and revenue, as well as the …
