Commentary
Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
- by Wayne Friedman , Staff Writer, May 13, 2021
Big digital media companies -- social media and otherwise -- seem to have an uneasy marketing and content connection with local TV stations. Should we really believe digital will always benefit from
those longtime local media outlets? Probably not so much.
A report conducted by BIA Advisory Services says Google …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
