Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
- by Laurie Sullivan @lauriesullivan, August 5, 2021
Google’s Privacy Sandbox aims to create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to provide ad-funded access to digital properties.
Criteo participated in Google’s first Origin Trial of its Federated Learning of Cohorts (FLoC), part of Chrome’s Privacy Sandbox …
