AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers

AdTheorent Health, a division of AdTheorent Holding Company, recently announced the launch of Predictive Audiences. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.  

“The data provides a syntactical view of parameters to develop an audience segment not based on IDs, but all …

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