Commentary

AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers

AdTheorent Health, a division of AdTheorent Holding Company, recently announced the launch of Predictive Audiences. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.  

“The data provides a syntactical view of parameters to develop an audience segment not based on IDs, but all …

Next story loading loading..

Discover Our Publications