Commentary
Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2021
Some might not agree, but emotion-provoking ads can create performance, although not in the traditional sense. Emotions also can make an advertisement go viral, and entice consumers to latch on to the brand for life.
A recent study from Professor Jonah Berger from the Wharton School of the University of …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
