Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "gay/lesbian"
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- Almost three quarters of LGBTQ respondents said the internet is a primary source of entertainment.
- More than half of LGBTQ respondents said they see LGBTQ people depicted in ads all the time or often.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- Plenty of conservatives insist LGBTQ people are everywhere in the media. Yet GLAAD finds that only 3% of ads in its national sample include LGBTQ representation.
- There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.
- The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines.
- Twitter last week launched a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers found the algorithm tended to exclude Black people and men.
- Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty accurate.
- A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' thoughts and feelings.
- GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
- A survey of adland executives suggests the industry has much work to do to improve representation of people from the LGBT and BAME communities, as well as disabled workers and people from a working class background, "Campaign" reports.
- The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
- Younger people are less likely to identify as exclusively straight, but more likely to reject labels of any sort, Kantar reports.
- Nielsen has added a TV ratings break for "same gender spouse or partner" viewers. The first ratings, which were released today as part of an announcement with LBGTQ advocacy group GLADD, shows some marked differences in TV viewing patterns vs. the general population. CBS' "Murphy Brown" was the highest rated show among the same gender break, but doesn't even rank in the top 20 prime-time shows among all viewers for the Nielsen week of Sept. 24-30. Other top 20 prime-time shows among the same gender break that don't rank in the top 20 of total viewers include: "American Horror Story," "Modern Family," "Mom," "911," "Grey's Anatomy," "Empire," "Law & Order: SVU," and the only cable TV show to make either list, MSNBC's "Rachel Maddow Show."
