February 23 - 26, 2025
research
LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
- by Tanya Gazdik , March 25, 2023
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
Only 38% are satisfied with how their sexuality is portrayed in ads, and 47% are satisfied with how their gender is depicted. And 44% agree that LGBTQ+ stories in movies, TV, books …
