In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data
released Tuesday.
Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way
online.
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google
Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer,
wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little
information on why they were there.
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies
and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information
by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.
Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.