The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or
social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling
during the next six months, with the remainder traveling internationally.
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of
the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which identified deflation
driven by electronics, apparel, and toys. Food costs remain high.
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting
and design, according to Oomiji.
A group of Microsoft Research scientists published a paper that attempts to build a benchmark to analyze the presence of "interference" in sponsored search advertising. The original, published in
2020, and resurfaced in July 2022, attempts to call attention to how each advertisement on a page influences the others. The research has become more important as the industry moves away from
cookie-based tracking in consumer browsers and looks to find other alternatives to target relevant ads.
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the
first-ever revenue declines at Meta Platforms.
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase.
Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Tecovas' Performance Marketing Manager, Paige Malloy,
will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume, and better ROAS for the western boots and apparel retailer.
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual)
-- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.
"Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the funding environment," BMO's Daniel Salmon writes in a
report sent to investors this morning.
Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. Some 83% plan to splurge on travel expenses this year,
beginning with summer vacations.
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias in advertising and marketing technologies.
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany
Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of
marketing, internal organization and event onboarding customers.
Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday.
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach
about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to give users visual images of Google searches and content ideas.