Search results for "search"

• Google Explains, Expands Gemini Models
  Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and developers using these platforms.
  June 17, 2025  Tags: ad buys, advertising, google, media buying, research, search
• Taboola Creates White-Box Type GAI Engine - Will It Learn?
  Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
  June 12, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, media buying, news, online publishing, publishing, research, search
• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
  May 19, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, bing, cloud computing, data, europe, google, open source, privacy, research, retail, search, seo
• Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
  Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
  May 15, 2025  Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
• Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
  An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
  May 14, 2025  Tags: ad campaign, ai, artificial intelligence, forecast, future of media, generative ai, google, hacking, media buying, research, search, technology
• Google Search Up 49% One Year After AI Overviews Launch
  One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
  May 14, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, chat, chatbot, click-through, google, media buying, metrics, paid media, paid search, research, search, seo
• Influencer Platform Partners With Perplexity For Data-Driven Campaigns
  Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.
  May 13, 2025  Tags: apps, artificial intelligence, brand safety, content creators, data management, enterprise marketing, influencer marketing, marketing, media planning, partnership, programmatic, research, search, technology
• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• ChatGPT References Brands More Than Google AI Overviews
  BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.
  May 8, 2025  Tags: artificial intelligence, attribution, chatbots, generative ai, google, recommendations, research, search, technology
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• Optimizing For AI Search By Following LLM, AI Signatures
  Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
  May 5, 2025  Tags: artificial intelligence, bots, chatbots, content, data, language, research, search, technology, text
• Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
  Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
  April 15, 2025  Tags: ai, artificial intelligence, b2b, b2c, blogging, brands, content, data, new products, news, online publishing, publishing, research, reviews, search
• GAI Gets Hot, But Hallucinations Cooling Adoption
  Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a survey experiencing AI hallucinations leading to widespread skepticism about the tech.
  April 8, 2025  Tags: advertising, ai, artificial intelligence, cloud computing, media buying, research, search, seo, uk, ukraine
• Google Confirms Key AI Developer To Step Down
  Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
  April 2, 2025  Tags: ad campaign, ai, artificial intelligence, google, management, media buying, research, search, technology
• Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
  Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
  March 25, 2025  Tags: ai, artificial intelligence, brand image, chatbot, google, link building, media buying, online publishing, paid search, publishing, research, retail, search, sponsored content, subscriptions
• Would You Switch From Google To Bing For A Price?
  Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
  March 18, 2025  Tags: ad performance measurement, consumer experience, google, legal, media buying, performance marketing, policy, research, search
• AI Search Seems Confident About Inaccurate Answers
  Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.
  March 12, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, chat, chatbot, news, online publishing, performance marketing, publishing, research, search
• Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
  The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
  February 25, 2025  Tags: ai, artificial intelligence, back-to-school, education, google, health, lead generation, legal, media buying, research, search, seo, web sites
• Perplexity Unveils Plan For AI-Based Web Browser
  The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,
  February 24, 2025  Tags: ad campaign, ai, artificial intelligence, google, machine learning, media buying, open source, research, search
• Apple Announces $500B Investment In U.S., Includes AI, ML, Education
  Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
  February 24, 2025  Tags: ad campaign, ad performance measurement, ad technology, ai, apple, artificial intelligence, performance marketing, research, search, social commerce, social media, technology
• Amid Shift In Internet Search Habits, Consumers Seek Better Results
  Consumers want to see more immediate and relevant search results, including the right product information.
  February 12, 2025  Tags: cmmr, search, search marketing, search retargeting
• Microsoft Research: AI Stifles Critical Thinking
  Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.
  February 12, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, automation, content creators, creative, generative ai, research, search, technology
• Programmatic Models Seeping Into Commerce Advertising
  The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
  February 10, 2025  Tags: ad campaign, ad performance measurement, advertiser-agency relationship, advertising, ai, artificial intelligence, ecommerce, media buying, online publishing, paid search, performance marketing, programmatic, publishing, research, search, shopper marketing, social media
• Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
  Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
  February 4, 2025  Tags: ad fraud, ad performance measurement, advertising, audio, content, content issues, hacking, language, performance marketing, research, search, start-ups
• Investments In Connected Commerce, Tech Stacks Rise To $585B
  Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
  January 30, 2025  Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
• AI Search Riddled With Challenges - Measurement, Data Privacy
  A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
  January 29, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, ecommerce, google, hospitality, measurement, media buying, metrics, paid media, paid search, research, search, seo, tourism
• Brand And Performance Are Codependent - Here's Why
  New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
  January 29, 2025  Tags: ad performance measurement, advertising, brands, budgets, marketing, measurement, performance marketing, research, search
• Consumers Spent $150B On In-App Purchases In 2024
  Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.
  January 22, 2025  Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
• Immediate, Measurable Ad Results Fuel Performance Advertising
  An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
  January 16, 2025  Tags: ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television