Search results for "search"

• Google's $23 Million Data Leakage Settlement Moves Forward
  A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
  May 26, 2023  Tags: data, data management, digital, google, legal, policy, privacy, research, search
• Audio Listening Habits And How Marketers Can Capitalize On Summer
  Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
  May 25, 2023  Tags: advertising, audio, creative, data, digital, iab, mobile, music, out-of-home, podcast, podcasts, research, restaurants, search, streaming
• 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
  Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
  May 25, 2023  Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
• March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
  February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in the second half of the year driven by ad-supported video streaming.
  May 24, 2023  Tags: ad spending, advertising, android, cookie tracking, cookies, digital, google, media, media buying, research, retail, search, streaming, television
• Microsoft Research Suggests AI Shows Signs of Human Reasoning
  Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.
  May 17, 2023  Tags: artificial intelligence, bing, bing vs. google, google, language, research, search, technology
• The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
  Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
  May 15, 2023  Tags: automation, chat, data, email, enterprise marketing, intent, lead generation, research, revenue, sales, search
• Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
  The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
  May 15, 2023  Tags: analytics, attribution, budgets, cmo, data, digital, economy, metrics, research, search
• Floor & Decor On How Contractors, Installers Create Strong Campaign Results
  People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.
  May 12, 2023  Tags: advertising, cpc, ctr, digital, influencer marketing, instagram, performance marketing, research, retail, search, social media
• Data Remains A Major Challenge For Many Reasons
  Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.
  May 8, 2023  Tags: ad campaign, campaigns, data, economy, privacy, research, search
• Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
  The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data providers and health-related publishers are analyzed in the report, which also includes search and retail media companies.
  May 4, 2023  Tags: data, health care, privacy, research, retail, search
• Google, Microsoft, OpenAI CEOs Called To AI Meeting At White House
  The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
  May 3, 2023  Tags: artificial intelligence, chat, chatbots, google, government, investments, microsoft, research, search, technology
• How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
  DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
  May 2, 2023  Tags: ad buys, advertising, analytics, contextual advertising, cookies, data, digital, media buying, media measurement, research, search
• Google Breaks Promise To Defund Climate-Change Lies, Research
  Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
  May 2, 2023  Tags: advertising, cause-related, google, misinformation, research, science, search, video, weather, youtube
• Pinterest Integrates With Amazon In Multiyear Ad Partnership
  Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party ads, a company spokesperson said Friday.
  April 28, 2023  Tags: advertising, amazon, digital, ecommerce, performance marketing, pinterest, research, retail, revenue, search
• U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
  Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
  April 27, 2023  Tags: ad technology, advertising, artificial intelligence, brands, digital, ecommerce, economy, linkedin, performance marketing, research, search, small business, technology
• Concerns Mount Over Search-Engine Censorship In China Leaking Into U.S.
  Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the country.
  April 27, 2023  Tags: baidu, bing, china, content issues, microsoft, research, search, social media
• How Many Ad Trackers Load With A Page And Slow Browsers On Average?
  On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
  April 24, 2023  Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• Google Merges AI Research Units
  Google on Thursday said it will merge DeepMind and the Brain team from Google Research, its two primary AI research units, to become one.
  April 20, 2023  Tags: artificial intelligence, digital, google, research, search
• Study Reveals The States Most Likely To Use AI
  Which is the state most likely to use artificial intelligence? It's Utah, according to YACSS.
  April 18, 2023  Tags: artificial intelligence, email, google, research, search
• Sales And Marketing Want Better Collaboration, CMO Study Shows
  Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
  April 18, 2023  Tags: ad targeting, advertising, cmo, customer experience, data-targeting, digital, marketing, research, sales, search, segmentation, targeting, technology
• Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
  The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
  April 18, 2023  Tags: ad optimization, advertising, automotive, cpg, creative, ctr, digital, display, engagement, food, intent, media, media buying, messaging, mobile, paid search, research, search, yahoo
• Fashion Label Uses AI Merchandising To Improve Site Search By 25%
  Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.
  April 17, 2023  Tags: advertising, algorithms, artificial intelligence, australia, digital, ecommerce, europe, paid search, research, retail, search, uk
• Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
  Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for success.
  April 17, 2023  Tags: analytics, audience measurement, audience targeting, customer experience, data, forecast, media, performance marketing, research, search
• Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
  "Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of the total (26.5%), according to a forecast from WARC.
  April 13, 2023  Tags: ad spending, advertising, digital, forecast, research, retail, search, seo
• Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
  Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.
  April 13, 2023  Tags: advertising, connected devices, connected tv, ctr, ctv, engagement, media buying, microsoft, native advertising, paid search, performance marketing, research, roku, search, seo
• Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
  His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
  April 11, 2023  Tags: ad spending, advertising, amazon, comcast, digital, disney, meta, microsoft, paramount, performance marketing, research, search, television, tiktok, warnermedia, yahoo
• How The AI Chatbots Stack Up Against Each Other
  ChatGPT is being challenged by Microsoft’s Bing and Google Bard. Which AI chatbot is the most helpful to users? Here is an analysis. 
  April 10, 2023  Tags: artificial intelligence, chatbots, email, google, microsoft, research, search
• Agency Forms AI Marketing Lab Think Tank
  Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
  April 9, 2023  Tags: agency, apps, artificial intelligence, data, digital marketing, news, performance marketing, research, search, technology, tools
• Generational Divide Patterns Show Loyalty, Rewards Strategies
  Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.
  April 6, 2023  Tags: baby boomers, consumer, data, demographics, gen z, loyalty, research, rewards, search