A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their
search queries to publishers.
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in
the second half of the year driven by ad-supported video streaming.
Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.
Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.
The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data providers and health-related publishers are
analyzed in the report, which also includes search and retail media companies.
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party ads, a company spokesperson said
Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the country.
On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
Google on Thursday said it will merge DeepMind and the Brain team from Google Research, its two primary AI research units, to become one.
Which is the state most likely to use artificial intelligence? It's Utah, according to YACSS.
Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can
lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads
with improved visuals such as human presence, product images, or prominent logo placement.
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.
Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for
"Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of the total (26.5%),
according to a forecast from WARC.
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead
to a 9% increase in brand searches per user and an 11% increase in clicks per user.
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
ChatGPT is being challenged by Microsoft’s Bing and Google Bard. Which AI chatbot is the most helpful to users? Here is an analysis.
Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each