Search results for "search"

• Sailing Across Holiday Shopping Channels
  Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
  October 7, 2024  Tags: advertising, amazon, baby boomers, ecommerce, gen x, gen z, gifts, google, holiday, in-store, media buying, millennials, research, retail, search, shopper marketing, social media
• Google Expands AI Ads, Visual, Audio Search
  Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
  October 3, 2024  Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
• Google Lags In Mobile AI, Captures Most Search Market Share
  New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
  October 2, 2024  Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
• AI Predicts Next Words, Next Actions - Is It Worth Trillions?
  Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
  September 25, 2024  Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
  Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with purchases, according to a study released Tuesday.
  September 17, 2024  Tags: advertising, discovery, ecommerce, iab, mcommerce, media buying, research, search, video
• Google Smothers AI Hallucinations With Real-World Data
  Google researchers think they have found a way to reduce hallucination caused by large language models powering today's generative AI technologies.
  September 13, 2024  Tags: artificial intelligence, data, generative ai, google, language, research, search, technology
• SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
  AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
  September 11, 2024  Tags: advertising, employment, marketing, media buying, paid media, paid search, research, search, sem, social media
• EU's Top Court Upholds Billions In Fines For Google And Apple
  Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes.
  September 11, 2024  Tags: advertising, apple, europe, google, media buying, policy, regulation, research, search
• Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)
  While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
  August 29, 2024  Tags: apps, connected devices, local media, news, newspapers, radio, research, search, social media, television
• Alphabet's Worth Without Google Search
  TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
  August 26, 2024  Tags: ad network, advertising, artificial intelligence, cloud computing, dsp, google, media buying, regulation, research, search, ssp, youtube
• Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
  Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
  August 21, 2024  Tags: artificial intelligence, media buying, microsoft, photography, privacy, research, search, windows
• How Much Of Google Search Market Share Relies On Default Setting?
  I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
  August 15, 2024  Tags: ai, artificial intelligence, bing, google, microsoft, research, search
• What Higher Clicks, Impressions In Q2 Means For Q3 2024
  While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
  July 31, 2024  Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
• Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
  In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
  July 5, 2024  Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
• New Google Settings For Disclosing Digitally Altered Political Ads
  The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
  July 2, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• AI-Infused Search Challenges Accuracy, Trust, Page Load Times
  Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
  June 25, 2024  Tags: ad campaign, advertising, agency, ai, generative ai, media buying, research, search
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
  DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
  June 17, 2024  Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
  Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
  June 4, 2024  Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
• Search Engine Use Declines Significantly As Young Users Find Their Way Online
  There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
  June 3, 2024  Tags: advertising, baby boomers, brands, gen z, media buying, millennials, research, search, social media
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• Impact Of AI On Local Search As Seen In The Data
  SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
  May 21, 2024  Tags: advertising, chatbots, data, generative ai, hyper local, local media, local search, media buying, media measurement, natural language, research, search, tools
• Former Googler Says AI Is Driven By 'Stone-Cold Panic'
  Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
  May 20, 2024  Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search