Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
Report also offers insights on the effects of ad length and frequency on advertising attention.
"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
The attention offering can be used across a campaign's lifecycle, from planning through reporting.
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that
allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their
television campaign to provide actionable insights and help prove what worked and what didn't.
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
As data-driven video channels on bigger screens become more targeted and precisely measured, how can retailers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been
an opportunity to bring their cable/CTV/OTT buys away from Spray and Pray approaches to more performance-oriented attribution models that drive business decisions with hard data. Luxottica's Director
of Global Media, Caroline Proto, shares the learnings.