Search results for "ad performance measurement"

• Advertisers Admit Falling Short On Optimizing Converged TV
  Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
  September 27, 2023  Tags: ad performance measurement, advanced tv, connected tv, ctv, digital, measurement, research, television
• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• CTV Content Outperforms Linear On Attention And Co-Viewing
  Report also offers insights on the effects of ad length and frequency on advertising attention.
  September 22, 2023  Tags: ad performance measurement, attention, connected tv, ctv, research, streaming, television
• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Nexxen Partners With Lumen On Omnichannel Attention Measurement
  The attention offering can be used across a campaign's lifecycle, from planning through reporting.
  August 8, 2023  Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
• Moz Develops Measurement For Brand Strength And Salience
  Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
  August 7, 2023  Tags: ad performance measurement, advertising, api-driven, brands, digital, email, measurement, media buying, media measurement, metrics, research, roi, search, seo
• Looking at Attribution Beyond Posts
  Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their television campaign to provide actionable insights and help prove what worked and what didn't.
  August 7, 2023  Tags: ad performance measurement, advertising, business media, campaigns, communications, connected tv, marketing, new products, qsr, television, tv
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• We Need More than TV Reach: How Sunglass Hut's Video Investments Measure Up
  As data-driven video channels on bigger screens become more targeted and precisely measured, how can retailers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their cable/CTV/OTT buys away from Spray and Pray approaches to more performance-oriented attribution models that drive business decisions with hard data. Luxottica's Director of Global Media, Caroline Proto, shares the learnings.
    Tags: ad performance measurement, ad targeting, cable, ctv, data, ott, programmatic, programmatic tv, programmatic video, retail, video