Search results for "ad performance measurement"

• Google Releases Gemini 2.0, Built For Agentic Era
  In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
  December 11, 2024  Tags: ad campaign, ad performance measurement, advertising, artificial intelligence, generative ai, google, microsoft, performance marketing, research, search, technology
• Former Google Employees Create 14 Of The Top 50 AI Startups
  Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
  December 9, 2024  Tags: ad campaign, ad performance measurement, analytics, artificial intelligence, audience measurement, earnings, investments, performance marketing, research, search
• Definition Of Video Ad Impression Has Grown More Complex
  The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
  December 6, 2024  Tags: ad performance measurement, audience measurement, cmmr, cross-device measurement, measurement, media measurement
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
  Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
  October 24, 2024  Tags: ad performance measurement, advertising, audience measurement, brand marketing, branding, brands, google, media buying, performance marketing, research, storytelling, word of mouth
• CTV Attacking The Walled Garden Fortress: A Little At A Time?
  "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?
  September 26, 2024  Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Social Media Remains Key Priority For Health/Pharma Marketers
  Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning to increase social media spending.
  September 23, 2024  Tags: ad performance measurement, audience measurement, cmmr, health, health care, measurement, media measurement, pharma
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• What Higher Clicks, Impressions In Q2 Means For Q3 2024
  While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
  July 31, 2024  Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• Google Software Engineers Can Take A Nap While Software Solves Problems
  Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.
  June 24, 2024  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, cyber security, fake news, generative ai, internet security, language, performance marketing, phishing, research, technology
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• Psychologists Find A New Way To Analyze Behavior And Target Ads
  AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
  April 8, 2024  Tags: ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
  VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or even the stars and planets.
  February 8, 2024  Tags: ad performance measurement, advertising, creative, engagement, media measurement, research, super bowl, television
• DOOH Video Climbing In Ad Spend
  Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
  February 6, 2024  Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
• Is AI Poised To Become A Top Carbon Culprit?
  Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
  December 14, 2023  Tags: ad performance measurement, ad serving, artificial intelligence, data, data management, decarbonization, energy, environment, language, media measurement, microsoft, research, sustainability, technology
• How Pressure Driving Ad Performance Changes Media
  A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.
  December 5, 2023  Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
• Advertisers Admit Falling Short On Optimizing Converged TV
  Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective.
  September 27, 2023  Tags: ad performance measurement, advanced tv, connected tv, ctv, digital, measurement, research, television
• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• CTV Content Outperforms Linear On Attention And Co-Viewing
  Report also offers insights on the effects of ad length and frequency on advertising attention.
  September 22, 2023  Tags: ad performance measurement, attention, connected tv, ctv, research, streaming, television
• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search