For Convenience Sake: Study Finds It Boosts Retail Media Plans

by Joe Mandese @mp_joemandese, February 25, 2025

In what is being touted as the first global attention study of its kind, the Co-op Media Network (CMN) this morning released findings of data from Lumen Research showing that convenience store advertising delivers twice the "visibility," three times the dwell time, and four times the brand recall of campaigns …