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- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.January 21, 2025 Tags: ad spending, advertising, agency, brand safety, content, holding company, media, news, politics, research
- If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.December 27, 2024 Tags: advertising, android, artificial intelligence, audience targeting, content, content issues, generative ai, google, online publishing, publishing, research, technology
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."November 25, 2024 Tags: advertising, avod, content, media buying, media planning, research, streaming, svod, technology, television
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.November 19, 2024 Tags: advertising, attention, australia, consumer, content, media measurement, research, social media, tiktok, uk, video
- "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.November 17, 2024 Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
- Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub Entertainment Research finds.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.October 2, 2024 Tags: advertising, agency, automotive, content, demographics, digital marketing, facebook, marketing, path to purchase, recommendations, research, reviews, social media, tiktok, word of mouth
- Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman's request for an order preventing the company from suing over "Unfollow Everything 2.0" -- a tool designed to study how Facebook's algorithms affect people's health.
- A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.September 26, 2024 Tags: advertising, comcast, content, demographics, messaging, mobile, research, streaming, television, video
- Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.September 25, 2024 Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
- The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
- Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.September 3, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
- Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.August 26, 2024 Tags: advertising, artificial intelligence, content, creative, generative ai, research, social media
- Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
- Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.July 8, 2024 Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
- The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.July 2, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.June 28, 2024 Tags: ad campaign, branded content, campaigns, content, content creators, creative, demographics, gen z, google, multicultural, research, user-generated content, video, youtube
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.May 20, 2024 Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
- Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.May 16, 2024 Tags: advertising, attention, cinema, cmmr, connected tv, content, media measurement, research, television
- Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
- Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.April 18, 2024 Tags: artificial intelligence, content, generative ai, intent, language, real-time, research, search, technology
- "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."March 25, 2024 Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
- DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.March 19, 2024 Tags: cable, cable tv, consumer experience, content, cord-cutting, directv, entertainment, local media, news, research, satellite tv, subscriptions, television
- Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly & collaboratively."March 15, 2024 Tags: content, content issues, content moderation, data, data sharing, facebook, instagram, journalism, meta, misinformation, news, regulation, research, social media, tools
- Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.February 27, 2024 Tags: african american, content, diversity, entertainment, research, streaming, television
- Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by 2026 is a result of generative AI, according to the data.February 19, 2024 Tags: ad campaign, ai, artificial intelligence, content, lead generation, marketing, media buying, paid search, ppc, research, search, seo
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.February 7, 2024 Tags: ad spending, artificial intelligence, campaigns, content, email, forecast, generative ai, machine learning, media, research, technology, television, video
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.February 5, 2024 Tags: advertising, avod, content, gaming, media buying, research, roku, samsung, sports, streaming, svod, television, tubi
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.