Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "content"
- Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
- YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
- TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
- Live webinars saw modest growth as well, ranking as the 10th-most preferred content type in 2024.
- Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
- Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal year 2024 reading shows.
- Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
- It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."
- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.
- If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
- "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
- Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub Entertainment Research finds.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman's request for an order preventing the company from suing over "Unfollow Everything 2.0" -- a tool designed to study how Facebook's algorithms affect people's health.
- A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.
- Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
- The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
- Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
- Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
- Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
- Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
- The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
- Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
