A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according video content aggregator
VideoElephant.
Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global
research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.
A Harris Poll report reveals that an increase in advertising, influencer culture and privacy concerns are beginning to diminish loyalty among Gen Z TikTok users.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses
foresee that web referrals will plunge and that journalists should emulate content creators, The Guardian reports.
Hollywood's long-standing youth obsession (now reinforced by algorithms, AI-assisted development tools and risk-averse commissioning models) is increasingly out of step with what audiences actually
want to watch.
U.S. consumers ages 18-29 are using TikTok more than any other social-media platform - overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by
Pew Research Center.
A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads.
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40%
have started watching a new show's first season in the past year.
A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.
Brands tend to use surveys more on the acquisition end, not at the other end of the funnel, TopRank Marketing and Ascend2 report.
The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change.
Almost half of all AI answers had at least one significant issue, according to new research from the European Broadcasting Union and the BBC.
Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement
from Google. Here's why.
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude,
Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
Live webinars saw modest growth as well, ranking as the 10th-most preferred content type in 2024.
Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories,
regions, and B2B or B2C companies.
Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal
year 2024 reading shows.