Commentary
Digitas And Vox Media: Is What You're Seeing Real?
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024
Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe generative AI (GAI) is eroding creative and making everything the same.
The findings were released in a joint study from Digitas North America and Vox Media define authentic as original. …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
